Copywriting is breathing life to technical details or setting a scene. It is looking beyond what meets the eye, and adding abstract dimensions or stating straightforward facts. There are worlds of details to tell, about any product - and you should do just that.

My approach for editorial content is found in the merge of a personal voice and relatable insights. I enjoy writing from a Nordic point of view about culture, society or politics. Finland, Sweden and Denmark are my areas of expertise.

Editorial Content for Weekendavisen, Copywriting for Pellevävare.

WRITING / COPYWRITING