My creative approach is maximizing resources and thinking long term; generating real results for your product portfolio, or marketing projects.

I have over 20 years of product developing experience, specializing in commercial home textiles. My vast and varied network of home textile- & home decor suppliers worldwide, enable efficient sourcing and consulting.

Leading and executing creative projects - providing art direction and styling - is part of my skill set. Photography, graphic design and copywriting is something I enjoy doing, should the task demand it. I have solid touchstones in all the Nordic Countries through my background and language skills. Writing for editorial purposes, providing insights from a Nordic angle, is a special interest of mine.

Studio Vasström is my freelance platform within the creative field of design and visual marketing. I graduated with a MoA in Textiles 2008 (Aalto University, Helsinki) and have since worked as Head of department in Swedish home textile companies, and with freelance projects internationally. Based in Vaasa, Finland since 2022 - I enjoy the possibility of devoting more time to new freelance projects, big or small.

Please contact me in Finnish, Swedish, Danish, Norwegian or English - at your convenience.

Emma Vasström